Created by Veronika Vilim and Carson Lovett, Loisida is the convergence of two opposing artistic perspectives. Vilim, who was born and raised in New York City and has worked in the fashion industry for over 12 years, and Lovett, a student at Central Saint Martins, explore the tension between their two differing experiences in the fashion industry through their brand that celebrates both the tradition of high couture techniques and the innovation of the street style and artistic practices of the residents of the lower east side.
Based and designed in the lower east side of New York City, Loisida interrogates fashion design through innovative approaches to print-making and textile design. Loisida believes in the human element of design and explores this through a hand-made approach to every aspect of the design process, including its prints and textiles. Loisida uses a story-telling approach to fashion design. The story at the heart of each collection from the brand informs every aspect of the design process. The brand’s maximalist aesthetic is an amalgamation of the two perspectives of its founders, the inspiration of the lower east side, the essence of the stories they are telling, and the celebration of traditional hand-making in fashion design and art.